Principal Partner Marketing Manager

Responsibilities

• Define, create, and execute go-to-market (GTM) strategies for large global and regional partners in the APAC region.
• Build and scale marketing campaigns and activities, including webinars and both online and in-person events.
• Develop compelling joint solution marketing content, such as product videos, customer success stories, demos, and presentations.
• Partner with GSI/RSI engagement teams to communicate value propositions through multichannel approaches.
• Collaborate cross-functionally with Corporate, Field, Customer, and Campaign Marketing teams to drive partner awareness and demand generation.
• Work with Marketing Operations to measure and report on pipeline creation, conversion, and ROI.

Requirements

• 12+ years of experience in Partner Marketing enablement within the B2B software industry.
• Proven experience executing webinars and various event formats to support integrated campaigns.
• Strong content development skills for creating high-impact marketing assets.
• Bachelor's degree in engineering or an equivalent field.
• Proficiency with marketing and sales tools such as Salesforce, Marketo, Salesloft, Wrike, or Crossbeam.

Preferred Qualifications

• Analytical mindset with the ability to use data to drive marketing strategies and decisions.
• Experience working with large Global System Integrators (GSIs) on branding and demand generation.
• Ability to act as a self-starter in a fast-paced, evolving environment.
• Strong relationship-building skills to maintain long-term partnerships with partner colleagues.

About the Company

Conga lines up commercial operations so companies run as connected, smarter businesses. By unifying the people and processes that drive commerce, Conga aligns pricing, quoting, contracting, rebates, and communications so teams stay in sync and buyers keep moving forward. More than 10,000 customers worldwide, including over 50% of the Fortune 100®, trust Conga when commercial complexity is high and global impact is on the line.