Principal Marketing Product Specialist

Responsibilities

• Serve as the business, clinical, and technical expert for the Cranial and Spinal Technologies (CST) enabling technology portfolio.
• Formulate short- and long-term strategies for the commercialization and market development of enabling technology products.
• Execute downstream marketing activities for software, capital equipment, and imaging systems within the spine and cranial markets.
• Design and implement product marketing plans, including business plans, pricing, sales/revenue forecasts, and inventory management.
• Provide clinical support and drive engagement and product awareness with surgeons.
• Conduct competitive analysis, customer segmentation, and primary market research.
• Gather Voice of Customer (VOC) input to support product development and utilization.
• Create campaigning materials, product advertisements, and provide sales training.
• Travel 25%-50% domestically and internationally for customer events, trade shows, and partner meetings.

Requirements

• Master's degree in Business, Management, Biomedical Engineering, or a related field.
• 2+ years of experience as a product specialist/manager or sales representative/manager for Spinal Medical Device products.
• Proven experience in downstream marketing within the spine market.
• Experience providing clinical support and driving engagement with surgeons.
• Experience designing product marketing plans, including pricing and revenue forecasting.
• Experience conducting market research and gathering Voice of Customer (VOC) input.
• Ability to work onsite in Lafayette, CO, at least 4 days a week.

Benefits

• Health, dental, and vision insurance.
• Health Savings Account (HSA) and Healthcare Flexible Spending Account (FSA).
• 401(k) plan with employer contribution and match.
• Paid time off and paid holidays.
• Tuition assistance and reimbursement.
• Employee Stock Purchase Plan.
• Life insurance and long-term disability leave.

About the Company

Medtronic is a global healthcare technology leader dedicated to alleviating pain, restoring health, and extending life. We employ a diverse team of over 95,000 passionate people working to solve the world's most challenging health problems through engineering, science, and medicine.