Principal Engineer - Product Marketing

Responsibilities

• Own product strategy, business plans, and requirements for the automotive wireless SoC portfolio, including BLE and UWB.
• Define feature sets and drive trade-off decisions in collaboration with Systems, RF IP, and digital/analog engineering teams.
• Build and maintain data-driven product roadmaps based on customer needs and competitive dynamics.
• Conduct competitive analysis and track the evolution of Bluetooth, UWB, and automotive connectivity standards.
• Represent Microchip in industry consortia such as the Car Connectivity Consortium, Bluetooth SIG, and FiRa.
• Partner with global sales and field application engineers to support customer design-ins and technical evaluations.
• Coordinate cross-functionally across hardware, software, and validation teams to ensure product milestones are met.

Requirements

• 8+ years of experience in semiconductor product marketing or product management.
• Hands-on experience defining wireless SoC or RF IC products (e.g., BLE, UWB, Wi-Fi, or SubGHz).
• Proven track record of driving product releases and generating new revenue.
• Strong financial acumen, including experience with revenue modeling, forecasting, and margin analysis.
• Ability to engage technically with architecture, design, and applications teams.
• Willingness to travel up to 25% for customer visits and industry meetings.

Preferred Qualifications

• Direct experience in vehicle access, digital key, PEPS, or automotive body electronics ecosystems.
• Experience managing complex product portfolios spanning multiple technologies.
• Familiarity with industry standards bodies and alliances.
• MSEE, MSCS, or an equivalent technical degree; an MBA is a plus.

About the Company

Microchip Technology Inc. is a leading semiconductor company that designs technology that powers the world. With a team of over 17,000 members, we foster a culture of trust, empowerment, and innovation. We are committed to employee development and values-based decision-making, helping our people grow alongside our multi-billion dollar global organization.