Principal B2B Marketing Lead - Running Specialty

Responsibilities

• Define the strategic direction for the running specialty network by developing a tiered support strategy for national accounts and independent retailers
• Oversee the deployment of complex integrated marketing campaigns across in-store, digital, event, and media channels
• Identify in-store growth opportunities in collaboration with Trade Marketing and Visual Merchandising teams
• Act as a key strategic partner to marketing and sales leadership to align interests and negotiate strategic compromises
• Drive cross-functional excellence with sales, creative, PR, and technical representative teams
• Utilize data and complex analytics to anticipate market trends and solve B2B landscape challenges
• Promote a data-driven decision-making approach to ensure marketing investments align with business objectives

Requirements

• Over 7 years of professional experience in B2B marketing, wholesale channel management, or retail brand marketing within the running industry
• Deep knowledge of performance running trends and ability to translate them into marketing strategies
• Proven ability to design and implement global multi-channel marketing plans adapted for local markets
• Experience managing multidimensional projects requiring close collaboration with regional and global teams
• Ability to travel up to 30% of the time to collaborate with global offices and retail partners
• Bilingualism (French and English) is preferred

About the Company

The Canada Marketing team is the growth engine for the On brand and its connection to the community across the Canadian market. We operate at the intersection of global brand strategy and local execution, translating global vision into impactful, locally adapted campaigns and activations.