PLG Growth Manager

Responsibilities

• Own the end-to-end trial experience and self-serve funnel to drive conversion and revenue through product-led growth strategies.
• Define trial success milestones, instrument the funnel, and report on conversion performance weekly.
• Map the full trial journey from signup to the "aha moment," identifying and fixing points of friction.
• Design and execute lifecycle communications, including onboarding email sequences, in-app nudges, and behavioral re-engagement flows.
• Conduct Conversion Rate Optimization (CRO) across onboarding flows and signup pages using structured hypotheses and statistical methodology.
• Partner with Product and Design teams to surface user insights and build technically credible trial-stage collateral.

Requirements

• 4–7 years of experience in Product Marketing, Growth, or PLG within a B2B SaaS company.
• Proven track record of direct ownership over trial or self-serve conversion programs with measurable outcomes.
• Hands-on data background with the ability to work alongside Data or Analytics Engineers.
• Proficiency in behavioral analytics tools such as Amplitude, Mixpanel, or PostHog.
• Strong experimentation discipline with experience designing and running A/B tests using proper statistical methodology.
• Experience in lifecycle marketing execution, specifically building triggered email or in-app messaging sequences.
• Ability to produce clear technical writing, such as migration guides and conversion hypotheses.

Preferred Qualifications

• Familiarity with PLG tools like Appcues, Pendo, Customer.io, or Braze.
• Experience with interactive demo tools such as Arcade, Navattic, or Storylane.
• Experience in competitive displacement motions at the trial stage.
• Basic comfort with HTML/CSS for making quick copy or CTA edits.

About the Company

Hevo is a simple, no-code data pipeline platform that helps companies unify and prepare their data for analytics and AI. Hevo enables 2,500+ data-driven companies, including DoorDash, Shopify, Postman, and Groww, to get their data AI-ready by automating complex integration and transformation tasks across hundreds of sources.