Player Engagement & Community Growth Manager

Responsibilities

• Define and drive the WEST player engagement and community growth strategy across Americas & EMEA
• Develop programs to strengthen player loyalty, advocacy, retention, and emotional connection to PUBG
• Align engagement initiatives with publishing campaigns, product updates, and esports moments
• Turn player feedback, sentiment, and market signals into actionable recommendations
• Collaborate with Brand, Marketing, Product, Social, Esports, and Global teams
• Establish standards for community planning, reporting, and impact measurement
• Use AI tools to improve research, insight generation, and workflow efficiency

Requirements

• Experience in community management, player engagement, publishing, or live service games
• Strong understanding of live service player behavior and community growth
• Excellent project management and stakeholder management skills
• Ability to translate regional insights and market trends into action plans
• AI fluency for research, analysis, and reporting efficiency
• High ownership and ability to drive outcomes independently

Preferred Qualifications

• Experience with PC or console live service games in a global publishing organization
• Proficiency with Discord, Reddit, Steam, Twitch, and YouTube
• Experience supporting large-scale campaigns or esports moments
• Deep understanding of PUBG: BATTLEGROUNDS and battle royale communities

About the Company

KRAFTON is a collective of independent game development studios creating innovative entertainment experiences. Our flagship title, PUBG: BATTLEGROUNDS, has sold over 70 million copies worldwide.