Personalisation Manager

Responsibilities

• Execute day-to-day personalisation operations and tactical tasks
• Support planning, timelines, dependencies, and resource tracking
• Configure, launch, and monitor personalisation initiatives
• Prepare performance reports and ROI insights for stakeholders
• Collaborate with client stakeholders and cross-functional teams
• Apply and refine personalisation-led growth practices

Requirements

• Experience with personalisation platforms such as Adobe Target, Optimizely, or Braze
• Familiarity with analytics tools such as GA4, Adobe Analytics, or Amplitude
• Knowledge of CMS and CDP tools such as AEM, Sitecore, Segment, or Tealium
• Strong execution focus and project support skills
• Analytical mindset with reporting and insight generation ability
• Clear communication and stakeholder management skills

Preferred Qualifications

• Experience with agile or waterfall delivery methods
• Understanding of data pipelines and data quality concepts
• Exposure to customer experience or digital commerce environments

Benefits

• Medical insurance
• Competitive pension
• Bonus scheme
• Training opportunities
• Holiday buy and sell options

About the Company

VML is a global creative company within WPP, combining brand experience, customer experience, and commerce. The company works with major brands worldwide and operates a large international network of specialists across digital experience and commerce.