Personalisation Manager

Responsibilities

• Execute day-to-day personalisation operations and tactical tasks
• Configure, launch, and monitor personalisation initiatives
• Support the Personalisation Lead on high-impact opportunities and roadmap delivery
• Track ROI and prepare performance reports for stakeholders
• Collaborate with client stakeholders and cross-functional teams
• Apply and refine personalisation-led growth practices and frameworks
• Implement technical configurations across personalisation platforms, analytics, CMS, and CDP tools

Requirements

• Experience with personalisation platforms such as Adobe Target, Optimizely, or Braze
• Experience with analytics tools such as GA4, Adobe Analytics, or Amplitude
• Experience with CMS and CDP tools such as AEM, Sitecore, Segment, or Tealium
• Strong execution and project coordination skills
• Analytical mindset with ability to interpret performance data and ROI
• Clear communication and stakeholder management skills
• Familiarity with agile or waterfall delivery methods

Benefits

• Medical insurance
• Dental insurance
• Meal cards
• Training opportunities
• Social events
• Family-friendly policies
• Retail discounts

About the Company

VML is a global creative company within WPP, focused on brand experience, customer experience, and commerce. The company works with major blue-chip brands and operates across a large international network.