Personalisation Manager

Responsibilities

• Execute day-to-day personalisation operations and tactical tasks
• Support the Personalisation Lead on high-impact initiatives and roadmap delivery
• Configure, launch, and monitor personalisation programs across platforms
• Track ROI, prepare performance reports, and share insights with stakeholders
• Collaborate with client stakeholders and cross-functional teams to ensure smooth delivery

Requirements

• Experience with personalisation platforms such as Adobe Target, Optimizely, or Braze
• Familiarity with analytics tools such as Google Analytics 4, Adobe Analytics, or Amplitude
• Knowledge of CMS and CDP tools such as AEM, Sitecore, Segment, or Tealium
• Strong execution, project coordination, and timeline tracking skills
• Analytical mindset with clear communication and reporting ability

Preferred Qualifications

• Experience with personalisation-led growth frameworks
• Understanding of data pipelines and data quality concepts
• Familiarity with agile or waterfall project methods

Benefits

• Medical insurance
• Dental insurance
• Meal cards
• Training opportunities
• Family-friendly policies

About the Company

VML, part of WPP, is a global creative and digital experience company serving major brands across markets. The Enterprise Solutions team focuses on connected commerce, customer experience, and measurable growth.