Performance Specialist - Digital Media

Responsibilities

• Set up and manage paid media campaigns across search, social, display, and programmatic channels
• Conduct research for audience targeting, keyword selection, and bidding approaches
• Monitor campaign performance daily to improve efficiency and results
• Implement ongoing optimisations related to targeting, creative, bidding, and budgets
• Track performance against KPIs and pacing requirements
• Prepare performance reports using GA4 and Looker Studio
• Troubleshoot campaign issues across all paid platforms

Requirements

• Minimum 3 years of experience in paid media campaign management
• Experience executing campaigns across GMP (CM360, DV360, SA360) and Social Media
• Experience with KPI-driven performance or lead generation campaigns
• Working knowledge of GA4 and Looker Studio
• Strong analytical skills and ability to interpret performance data
• Fluent in English; Arabic is advantageous
• Strong attention to detail and ability to manage multiple campaigns

Preferred Qualifications

• Experience with Microsoft Ads or Apple Search Ads
• Exposure to feed-based or dynamic campaigns
• Basic understanding of third-party tracking or attribution tools
• Interest in mobile or app marketing and analytics

About the Company

Incubeta is a global digital marketing agency focused on helping brands shape the future of digital marketing through performance-driven strategies and technical expertise.