Performance Media Specialist

Responsibilities

• Manage strategy, implementation, and optimisation of Google SEM and broader performance campaigns
• Implement and optimise end-to-end campaigns across Google Ads, Display, and DV360
• Oversee the optimisation team to deliver results across digital media and analytics platforms
• Create reporting templates and optimisation schedules for the team
• Analyse campaign data against KPIs to provide actionable insights and recommendations
• Manage client spend diligently in line with company processes
• Conduct audience, keyword, placement, and platform research
• Ensure brand safety and viewability through required controls

Requirements

• 3–5 years of biddable search experience preferred
• Understanding of agency reporting and optimisation processes
• Knowledge of the local digital publisher landscape
• Google Ads certification (Search, Display, Video, Shopping, Mobile)
• Google Analytics certification
• Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word)
• Strong analytical, critical thinking, and problem-solving abilities

Preferred Qualifications

• Knowledge of HTML and User Experience (UX)
• Knowledge of SEO
• Experience with Google Ads Editor
• Experience with GMP Suite or relevant certifications

About the Company

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale through the WPP Open agentic marketing platform.