Performance Marketing Specialist

Responsibilities

• Plan and execute paid campaigns across Google Ads, Meta Ads, and other platforms for lead generation
• Optimize performance and budget allocation by tracking CPL, ROAS, and conversion rates
• Manage audience targeting and retargeting using custom and lookalike audiences
• Improve ad creatives, messaging, and landing pages for better conversions
• Implement tracking via Pixel and Google Tag Manager and oversee basic SEO strategies
• Conduct continuous A/B testing on ad copies, creatives, and bidding strategies

Requirements

• 3+ years of experience in performance marketing
• Experience in real estate or lead generation preferred
• Strong analytical skills for data interpretation and campaign optimization
• Familiarity with tracking tools, attribution models, and SEO fundamentals
• Problem-solving mindset with a focus on growth and data-driven insights

About the Company

Truva focuses on the resale real estate market, utilizing digital marketing as a core component of its customer acquisition strategy.