Performance Marketing Specialist

Responsibilities

• Support the development of the company’s acquisition strategy in Mexico using data and insights.
• Plan and execute digital marketing strategies across social networks, SEO, SEM, and various paid media tools.
• Monitor and optimize paid campaigns on Google, META, ASA, DV360, TikTok, and programmatic media to achieve KPIs.
• Provide detailed paid media analysis and present weekly performance reports to stakeholders.
• Monitor growth KPIs such as CAC, CPL, and CPV, and conduct A/B testing to validate hypotheses.
• Manage and allocate paid media budgets effectively across multiple channels.
• Develop acquisition communication ideas and coordinate the execution of campaign materials and ad formats.
• Identify opportunities for brand positioning through content, creatives, and keyword trends.
• Discover and launch new digital acquisition channels to expand paid campaign reach.

Requirements

• 4-5 years of experience managing performance marketing campaigns.
• Expertise in paid media, content strategy, and market insight reporting.
• Advanced English fluency.
• Strong data manipulation skills using Excel or Google Sheets (pivot tables, dashboards, etc.).
• Ability to work flexibly and self-guided in a fast-paced, changing environment.

Preferred Qualifications

• Degree in Marketing, Advertising, Engineering, or a related field.
• Knowledge of programmatic media, DSP, and MMP platforms.
• Experience with Google Ads Editor.

About the Company

Lalamove is a leading global on-demand delivery platform that connects customers and drivers through advanced technology. Founded in 2013, the company has achieved unicorn status and continues to grow rapidly, revolutionizing the logistics industry across SEA and LATAM.