Performance Marketing Specialist

Responsibilities

• Plan, execute, and report on paid campaigns in close collaboration with the team
• Work with segmentation, target audiences, and A/B testing
• Use data insights to optimize campaigns and provide proactive recommendations to colleagues and internal clients
• Provide ongoing advice and support to colleagues

Requirements

• A few years of experience with paid advertising
• Active experience with at least one platform, such as Meta or LinkedIn
• Understanding of driving campaigns across multiple platforms
• Initiative-taking, collaborative, and ambitious with a strong professional drive

Preferred Qualifications

• An eye for content that performs well on social media
• Ability to translate insights into concrete recommendations
• Curiosity to develop digital toolkits with new channels
• Up-to-date with trends and latest tendencies in platforms and content
• Experience with or knowledge of other advertising platforms

About the Company

Dansk Industri (DI) is Denmark's most important site for the business community, working on key agendas such as green transition, diversity, innovation, and competitiveness.