Performance Marketing Specialist

Responsibilities

• Develop and implement high-performance marketing campaigns across various digital channels
• Analyze campaign data and metrics to identify trends, opportunities, and areas for improvement
• Optimize marketing spend and ROI through continuous testing and optimization
• Collaborate with cross-functional teams to align marketing efforts with overall business goals
• Manage and optimize paid search, display, and social media advertising campaigns
• Implement A/B testing strategies to improve conversion rates and user experience
• Create regular campaign performance reports and provide insights to stakeholders
• Stay up-to-date with the latest digital marketing trends and best practices
• Manage relationships with external vendors and agencies as needed

Requirements

• Bachelor's degree in Marketing, Business, or a related field
• 3-5 years of experience in digital marketing or performance marketing
• Proven track record of successful marketing campaigns and ROI optimization
• Proficiency in digital marketing platforms such as Google Ads and Facebook Ads
• Strong analytical skills with experience using tools like Google Analytics or Adobe Analytics
• Deep knowledge of SEO/SEM principles and best practices
• Experience with A/B testing and optimization techniques
• Familiarity with data visualization tools and marketing automation software
• Excellent problem-solving, communication, and presentation skills