Performance Marketing Specialist

About the Company

Chain Reaction is an award-winning digital marketing agency based in GCC and Levant. We develop bespoke digital strategies to help our clients achieve their growth goals, bringing together online marketing techniques including Online Advertising, SEO, Content Marketing, Social Media, Influencer Marketing, and more.

Responsibilities

• Strategize, create, monitor, maintain, and optimize high volume campaigns across Google AdWords, Facebook Ads Manager, and other third-party digital media outlets
• Oversee growth in performance and manage campaigns to meet client ROI goals
• Perform continuous analysis of performance and reporting on digital campaigns
• Efficiently manage budgets across all engines and campaigns
• Craft eye-catching pay-per-click text ads and implement continuous A/B testing
• Report on key performance indicators and lead generation initiatives, including Cost Per Lead and spend projections

Requirements

• Minimum 2 years of relevant experience
• Experience in Google AdWords, Google AdWords Editor, and Google Analytics
• Expertise in keyword research, campaign buildout, ad creation, and A/B copy testing
• Extensive bid management and lead generation experience
• Vast experience in the Google Content Network and Display Advertising
• Knowledge and experience in retargeting and remarketing

Preferred Qualifications

• Marketing and Advertising background