Performance Marketing Specialist

Responsibilities

• Set up and manage LinkedIn Ads and Google Ads campaigns (Search, Display, Retargeting)
• Own budget allocation and pacing across channels ($200K+ annual spend)
• Conduct keyword research and partner with Content and Design for performance-driven creatives
• Run structured A/B testing across messaging, formats, CTAs, and landing pages
• Track and optimize for CAC, CPL, and pipeline contribution
• Ensure clean tracking via HubSpot and ad platform integrations
• Evaluate and test additional high-intent acquisition channels like Capterra and G2

Requirements

• 2–3 years of hands-on performance marketing experience in B2B SaaS or AI
• Demonstrated experience managing an annual paid media budget of at least US$50k
• Strong working knowledge of Google Ads and LinkedIn Ads
• Mandatory experience running campaigns targeting the US market
• Clear understanding of SaaS buyer journeys and complex B2B sales cycles
• Strong analytical mindset with a structured experimentation approach

Preferred Qualifications

• Experience marketing to Enterprise SaaS or Professional Services/RevOps leaders
• Exposure to software aggregator platforms such as Capterra or G2
• Familiarity with HubSpot attribution and tracking
• Basic understanding of ABM and account-centric growth models
• Working knowledge of Meta Ads

About the Company

Beacon.li focuses on high-intent B2B acquisition for SaaS and AI audiences.