Performance Marketing & Paid Acquisition Lead

About the Company

Harper is an AI-native commercial insurance company in San Francisco. We're rebuilding the entire business as software, turning expert human judgment into compute to transform a trillion-dollar industry.

Responsibilities

• Own paid acquisition by managing and scaling campaigns across Google, Meta, and lead-bidding marketplaces
• Optimize the full funnel from click to quote to bind, working on landing pages, messaging, and conversion flows
• Run relentless A/B tests across ads, creative, audiences, and landing pages
• Partner with engineering to automate bidding, pacing, attribution, and reporting
• Use AI tools to generate and test creative at scale

Requirements

• 5+ years of experience in performance marketing, paid acquisition, or growth marketing
• Hands-on experience managing Google Ads and Meta campaigns with meaningful budgets
• Experience optimizing lead-based acquisition funnels (B2B, SMB, or high-consideration products)
• Strong understanding of CAC, conversion rates, attribution, and funnel economics
• Proficiency with analytics tools like Google Analytics/GA4, pixels, and UTM frameworks
• Highly analytical mindset with strong spreadsheet skills
• Ability to work on-site in San Francisco

Preferred Qualifications

• Experience with lead bidding marketplaces or third-party lead sources
• Familiarity with closed-loop attribution systems
• Experience supporting multi-vertical acquisition strategies
• Exposure to automation, scripting, or AI tools for campaign optimization
• Prior startup or high-growth company experience

Benefits

• Salary: $150,000–$180,000 plus performance bonus and equity
• Uber commuter benefits
• Meals provided (breakfast, lunch, and dinner)
• Daily snacks, drinks, and coffee
• Free gym membership
• Health, dental, and vision insurance