Performance Marketing Manager

About the Company

Ruggable is a leading direct-to-consumer e-commerce brand based in Los Angeles, California with an extraordinary track record of high, profitable growth. We own a patented washable rug design that's disrupting the home décor industry.

Responsibilities

• Own core performance marketing channels (Meta, Google, Pinterest, TikTok, Reddit) for North America and Australia markets
• Partner with external media agency to pressure-test recommendations and ensure performance targets are met
• Define targeting, placement, and content strategy for major campaigns and promotional moments
• Use advanced measurement tools, predictive modeling, and scenario planning to inform budget allocation
• Partner with Performance Creative Strategist to ensure impactful platform-specific creative
• Develop testing roadmaps in partnership with global media teams and platform partners
• Set tactic-level KPIs and build actionable reporting for leadership
• Stay ahead of platform changes and AI bidding shifts to pivot strategies accordingly
• Use AI-powered tools to analyze performance data and surface insights

Requirements

• 5+ years in paid media with experience at a high-growth DTC or e-commerce brand
• Deep, current fluency in Google, Meta, Pinterest, and TikTok
• Proven track record managing external agency partners
• Experience running paid media across multiple regions
• Demonstrable habit of using AI tools (ChatGPT, Claude, Perplexity, or similar) to optimize workflows