Performance Marketing Manager

About the Company

Proton was founded in 2014 by scientists from CERN to make privacy a fundamental human right. We have built the world's largest encrypted email service (Proton Mail) and expanded into Proton VPN, Proton Drive, Proton Pass, and Proton Calendar.

Responsibilities

• Own end-to-end paid B2B campaigns across Google, LinkedIn, and Meta
• Manage and performance-manage an external performance marketing agency
• Implement and maintain privacy-first tracking and attribution frameworks
• Forecast quarterly budgets and KPIs and report performance insights
• Identify and fix conversion bottlenecks across B2B funnels
• Partner with the Ad Tech team to automate reporting and campaign processes
• Drive creation of campaign assets across B2B product lines

Requirements

• 4+ years of hands-on performance marketing experience with a B2B focus
• Deep platform expertise in Google Ads, LinkedIn Ads, and Meta
• Proven track record of delivering measurable ROI (CPL, ROAS, CAC) for B2B tech or SaaS
• Experience managing external performance marketing agencies
• Ability to design and implement privacy-preserving attribution
• Strong Excel skills for budget forecasting and reporting
• Experience with marketing automation and lead nurturing tools like HubSpot

Preferred Qualifications

• Familiarity with CMS tools and landing page A/B testing
• Basic coding or automation skills for reporting efficiency