Performance Marketing Manager - Partnerships

Responsibilities

• Take full ownership of the partner marketing motion, building and executing initiatives that drive awareness, adoption, and engagement.
• Lead multi-channel marketing strategies across digital, content, and events to drive brand awareness and pipeline growth.
• Design and execute a high-impact portfolio of co-marketing activations and joint activities with leading brands.
• Partner with internal performance marketing, business development, and sales teams to align priorities and identify co-marketing opportunities.
• Cultivate and maintain strong, executive-level relationships with key partners and stakeholders.
• Own the marketing portion of the partnership onboarding process to ensure a scalable and seamless journey.
• Serve as a Subject Matter Expert (SME) on partner integration capabilities to leverage them across marketing campaigns.
• Optimize campaigns using marketing automation, CRM, and analytics to provide strategic recommendations for improvement.

Requirements

• Bachelor's degree in Marketing, Business, or a related field.
• 8+ years of experience in B2B marketing, preferably within the fintech or software industry.
• Proven track record of leading and driving partnership marketing programs.
• Strong project management skills with the ability to manage multiple complex initiatives simultaneously.
• Proficiency in marketing automation tools, CRM systems, and analytics platforms.
• Excellent communication skills and the ability to build interpersonal connections with external partners and internal collaborators.
• Ability to thrive in a fast-paced, dynamic environment and operate effectively with minimal supervision.

About the Company

Addepar is a global data and AI platform empowering investment professionals to turn complex financial information into actionable intelligence. Addepar unifies portfolio, market, and client data in a total portfolio view and delivers AI-powered insights within investment and client workflows. More than 1,400 firms in nearly 60 countries use Addepar to manage and advise on nearly $9 trillion in assets.