Performance Marketing Manager

About the Company

Kustomer is the industry leading conversational CRM platform perfecting every customer experience. Built with intelligent tools such as AI and Automation, Kustomer empowers businesses to operate with greater efficiency and deliver more personalized service to customers across any channel.

Responsibilities

• Design and build scalable acquisition systems across paid, organic, and lifecycle channels
• Deliver strategic and repeatable MQL pipeline
• Develop automated workflows for campaign creation, optimization, and reporting using APIs and AI tools
• Create high-velocity experimentation frameworks across ads, landing pages, and funnel conversion points
• Leverage LLMs and AI tools to generate, test, and iterate on ad creatives and messaging at scale
• Build and maintain marketing data pipelines connecting CRM, product data, and ad platforms
• Analyze funnel performance, attribution, and conversion trends
• Partner with RevOps, Sales, and Product to improve lead quality and conversion rates
• Optimize conversion rates across the website and key funnel steps
• Identify and test new acquisition channels, including emerging AI-native platforms

Requirements

• 7+ years of experience in performance marketing or demand generation in B2B SaaS
• Expertise in PPC, Outbound, CRO, and campaign measurement
• Experience working with AI-forward products or marketing AI-driven solutions
• Proven track record of driving pipeline and revenue from paid channels
• Deep understanding of attribution, funnel metrics, and B2B buying journeys
• Experience managing agencies and cross-functional stakeholders
• Strong analytical skills and comfort with performance data
• Familiarity with HubSpot, Salesforce, Clearbit, Apollo, Navattic, and Asana
• Experience with CRO and landing page optimization
• Familiarity with intent-based or signal-driven marketing