Performance Marketing Manager

About the Company

KREWE is an independent, high-fashion eyewear brand rooted in the vibrant culture and boundless creativity of our hometown, New Orleans. Since 2013, KREWE has grown into a dynamic brand celebrated for its distinctive, handcrafted sun and optical frames. With headquarters in both New Orleans and New York City, the brand spans brick-and-mortar boutiques, mobile retail, and a thriving e-commerce platform.

Responsibilities

• Manage paid media marketing focusing on customer acquisition and conversion across META, Google, Bing, TikTok, YouTube, Pinterest, and Reddit
• Manage Affiliate Marketing channel in conjunction with influencer marketing to achieve revenue targets
• Develop and execute paid media campaigns to drive sales and brand awareness
• Analyze key KPIs to prioritize optimizations and ensure campaigns hit goals
• Collaborate with analytics and finance teams to optimize budgets and strategy
• Partner with retail channels to deliver paid media solutions for offline store traffic and events
• Brief creative teams to produce innovative and personalized digital ads
• Manage a continuous testing pipeline for creative, messaging, landing pages, and audience targeting
• Provide consistent channel performance reporting and insights

Requirements

• 4-5+ years of D2C digital marketing experience managing a successful paid media P&L
• Direct experience in paid search, paid social, display, and video for eCommerce or retail brands
• Proficiency in Meta Business Suite, Google AdWords, Microsoft Ads, GTM, Google Analytics, TikTok, Pinterest, and Snapchat
• Strong data analytics and reporting skills with experience creating dashboards
• Entrepreneurial, goal-oriented mindset with the ability to work independently
• Experience with rapidly growing brands managing multi-million dollar media budgets

Preferred Qualifications

• Experience with streaming video media buying platforms
• Experience with Affiliate and Creator platforms

Benefits

• Competitive wage
• Group health, vision, and dental insurance
• 401(K) investment options
• Paid parental leave
• 10 paid holidays and PTO accrual
• Quarterly cultural spend and employee frame allowance