Performance Marketing Manager

Responsibilities

• Plan, launch, and manage paid marketing campaigns across Meta, Google Ads, YouTube, OEMs, and affiliate networks
• Own audience targeting, budget allocation, bid strategies, and platform selection
• Monitor key campaign metrics and implement optimizations to improve efficiency
• Run A/B tests on creatives, copy, and audience segments
• Use analytics and attribution tools like Appsflyer, GA4, and Firebase to assess performance
• Collaborate with design teams to develop high-performing ad creatives
• Align campaign goals with product, CRM, and data teams

Requirements

• 4–8 years of experience in performance marketing, preferably for mobile-first or consumer tech products
• Hands-on experience with Meta Ads Manager and Google Ads (including UAC)
• Proficiency in tools such as Appsflyer, Adjust, GA4, and Firebase
• Strong analytical skills and data-driven decision-making approach
• Ability to manage multiple campaigns across channels efficiently

Preferred Qualifications

• Experience with mobile apps or subscription-based business models
• Exposure to full-funnel performance marketing and growth experimentation
• Experience managing monthly budgets upwards of ₹50 lakhs

About the Company

Inshorts is an Indian digital media company known for its flagship mobile app that delivers news summaries in 60 words or less. The company operates the Inshorts App and the Public App, serving a user base exceeding 70 million globally.