Performance Marketing Manager

Responsibilities

• Build and manage paid advertising campaigns on Meta, Google, and other platforms focusing on new user acquisition and lead generation
• Optimize campaigns for maximum ROI and make data-driven decisions to improve performance
• Track, analyze, and report on campaign performance, providing actionable insights and recommendations
• Collaborate with the creative team to develop high-converting ad creatives and landing pages
• Launch and analyze ad creative and landing page tests to inform future iterations
• Partner with data and engineering teams to support reporting and attribution infrastructure

Requirements

• 3-5 years of hands-on experience running performance marketing campaigns with 7-digit monthly budgets
• In-depth knowledge of Meta and Google Ads platforms, including best practices and limitations
• Strong experience with BI tools such as Tableau
• Advanced Excel skills with the ability to interpret complex data and draw actionable insights
• Experience with high-velocity creative testing and working alongside creative teams
• Knowledge of mobile attribution platforms such as Branch or Appsflyer
• Understanding of web and mobile app tracking methodologies (SKAN, privacy limitations, etc.)

Preferred Qualifications

• Fluency in SQL

Benefits

• Competitive salary and meaningful equity
• Comprehensive medical, dental, and vision coverage
• Unlimited and flexible vacation policy
• Generous paid parental and new child bonding leave
• Mandatory monthly self-care days to recharge
• Remote wellbeing resources including fitness classes and virtual therapy
• Support for continued education, conferences, and certifications

About the Company

Hover helps people design, improve, and protect the properties they love. Using proprietary AI built on over a decade of real property data, Hover provides homeowners, contractors, and insurance professionals with accurate 3D models of any property from a simple smartphone scan.