Performance Marketing Manager

Responsibilities

• Own budget allocation and media planning for performance marketing campaigns across India and international markets (USA)
• Manage the full paid advertising stack including Search, Display, Meta, LinkedIn, Native, and Affiliate channels
• Lead end-to-end campaign execution including account setup, ad creation, and keyword strategy
• Monitor and optimize campaign performance through daily, weekly, and monthly analysis
• Build and maintain performance dashboards using Looker Studio for ROI tracking
• Execute full-funnel remarketing and CRO strategies including A/B testing and lead quality optimization
• Collaborate with design, content, and tech teams to launch high-performing creatives and landing pages

Requirements

• Bachelor’s in engineering, technology, MBA, or Digital marketing certification
• 5+ years of hands-on performance marketing experience on search and Meta
• Proven expertise in Google Search & Display, Meta, YouTube, and LinkedIn Ads
• Experience running campaigns for India and international markets (USA mandatory) across B2B and B2C
• Demonstrated ownership of large ad budgets (₹2 Cr+ cumulative spend)
• Advanced analytics and reporting capability

Preferred Qualifications

• Experience with affiliate, programmatic, or native advertising platforms
• Hands-on exposure to marketing automation tools like HubSpot, Lead Squared, or Marketo
• Working knowledge of WordPress and CRM systems
• Advanced Excel and data analysis skills

Benefits

• Competitive salary and performance bonuses
• Learning & development opportunities
• Collaborative and diverse team environment