Performance Marketing Manager

Responsibilities

• Own end-to-end paid acquisition across Google (Search, UAC, YouTube), Meta, TikTok, Apple Search Ads, and programmatic channels.
• Drive monthly media budget allocation, CAC targets, and ROAS efficiency across US, UK, and UAE markets.
• Build and scale digital partnerships with OEMs, ad networks, and affiliates, managing everything from negotiation to integration.
• Run a structured experimentation cadence covering creative, audience, landing page, and bid strategy tests.
• Deliver daily data analysis to identify performance trends and translate findings into immediate actions.
• Partner with the creative team to brief and iterate on performance-driven creatives focused on conversion.

Requirements

• 3–5 years of hands-on performance marketing experience, ideally within consumer apps or fintech.
• Deep structural knowledge of Google Ads and Meta Ads.
• Proven experience running campaigns in international markets, specifically the US, UK, or UAE.
• Analytical proficiency in GA4 and MMPs (such as AppsFlyer, Adjust, or Branch).
• Experience managing OEM partnerships, ad networks, and affiliate programs end-to-end.
• Strong bias for execution and high ownership of problem-solving.

Preferred Qualifications

• Fluency in SQL or BI tools like Looker, Mode, or Metabase.
• Familiarity with attribution modeling and incrementality testing.
• Experience with structured creative testing frameworks.

Benefits

• Competitive salary and comprehensive benefits.
• ESOPs aligned with the company's long-term vision.
• Opportunity to build cross-border growth playbooks in a fast-scaling fintech environment.

About the Company

Aspora is building a borderless financial operating system designed for people on the move. Backed by top-tier investors including Sequoia Capital, Greylock Partners, and Y Combinator, we are a global team working to make money as mobile and transparent as our users.