Performance Marketing Lead

Responsibilities

• Plan, launch, and manage paid campaigns across Meta Ads, Google Ads (Search, Display, PMax, Demand Gen, YouTube), and Microsoft Bing Ads
• Build high-performing campaign structures including ad sets, audiences, ad groups, creatives, and bidding strategies
• Design and run A/B tests on creatives, messaging, landing pages, and audience segments
• Manage campaign budgets and pacing to maximize ROI and scale profitable campaigns
• Continuously optimize campaigns to improve CPA, ROAS, CTR, CPC, Conversion Rate, and LTV
• Set up and manage tracking via Google Tag Manager, Google Analytics 4, Meta Pixel, and Bing UET
• Collaborate with design and content teams to develop high-performing ad creatives and provide data-driven creative briefs
• Work with product and CRO teams to optimize landing pages and improve conversion rates

Requirements

• 2-4 years of experience managing significant monthly advertising spends
• B.Tech/B.E. from a Tier 1 Institute (IIT, NIT, or equivalent)
• Strong expertise in Meta Ads Manager (Facebook & Instagram)
• Proficiency in Google Ads (Search, Display, PMax, YouTube, Demand Gen)
• Experience managing campaigns on Microsoft Advertising (Bing Ads)
• Experience with Google Analytics 4, Google Tag Manager, and tracking pixels
• Strong analytical skills with proficiency in Excel and Google Sheets
• Proven experience running A/B tests and interpreting campaign performance data

Preferred Qualifications

• Experience with additional platforms such as LinkedIn Ads, TikTok Ads, Snapchat Ads, or programmatic DSPs
• Experience in SaaS, AdTech, D2C, Creator Economy, or Growth Marketing environments
• Familiarity with CRM tools like HubSpot, Zoho, or Salesforce
• Basic knowledge of SQL or Python for marketing data analysis

About the Company

Our client is one of the fastest-growing bootstrapped startups in the Ad-tech and Creator-tech domain. They have helped over 56,000 global creators gain traction, powering over 6.9B views. The company is currently transitioning into an AI-first powerhouse, offering the stability of a profitable business combined with the intellectual challenge of a cutting-edge AI lab.