Performance Marketing Lead

About the Company

Lightfield is an AI-native CRM that assembles itself from your email, calendar, and meetings. It captures every interaction and turns it into organized context: accounts, tasks, follow-ups, and insights. We are backed by Greylock, Lightspeed, and Coatue.

Responsibilities

• Build an AI-native performance marketing engine including experiment design, creative production, and analysis
• Run paid acquisition strategy and execution across Google, LinkedIn, Meta, Reddit, X, and newsletter sponsorships
• Optimize the self-serve funnel to meet sign-up and conversion targets
• Own lifecycle marketing including onboarding sequences, trial nudges, and re-engagement
• Architect measurement systems for attribution tracking and brand impact

Requirements

• AI-native approach to analysis, creative testing, and landing page generation
• Deeply hands-on experience with Google and LinkedIn Ads
• Experience managing mixed brand and performance budgets
• Proficiency in measuring brand impact and running incrementality tests
• Strong written communication skills for briefs and ad copy
• Proven track record at a fast-paced, early-stage company

Benefits

• Competitive salary and meaningful early equity
• Health insurance (medical, dental, vision)
• 3 weeks of PTO and 11 paid company holidays
• 3 months of paid family leave
• Wednesdays work from home
• 401k plan, commuter, and lunch stipends