Performance Marketing Lead

About the Company

Almedia is building the future of marketing by rewarding a community of over 70 million users for engaging with advertisers' products. As one of Europe's fastest-growing companies, we aim to become Germany's second bootstrapped unicorn.

Responsibilities

• Develop and execute the overarching performance marketing strategy to achieve ambitious daily ad spend goals.
• Direct high-budget UA campaigns across Paid Social (Meta, TikTok) and Google Ads (Search, Display, App Campaigns, YouTube).
• Manage multi-million dollar budgets with full autonomy, making data-driven decisions on budget allocation.
• Research, test, and launch new user acquisition channels from scratch.
• Collaborate with Product, Data, Engineering, and Creative teams to improve conversion funnels and creative alignment.
• Establish measurement frameworks and conduct deep-dive analyses on multi-channel performance.

Requirements

• 7+ years of senior-level experience in performance marketing.
• Proven track record of scaling UA budgets to $100k+ USD daily.
• Deep, hands-on expertise across Google Ads and App Install Networks.
• Proficiency in dissecting complex performance data and building attribution models.
• Ability to identify and scale new acquisition channels from the ground up.

Preferred Qualifications

• Experience in mobile apps, fintech, or gaming.
• Strong grasp of user retention and monetization dynamics.

Benefits

• Equity in Almedia for all Berlin-based employees.
• Central Berlin office with a modern, collaborative environment.
• Transport subsidy.
• Breakfasts and lunches provided.
• Language learning opportunities.
• Urban Sports Club membership.