Performance Marketing

About the Company

Kalshi has defined a new category: prediction markets. Kalshi allows people to trade on the outcome of any events and turn any question about the future into a financial asset. Kalshi is currently the fastest growing financial market in America, with thousands of markets across politics, economics, financials, weather, tech, AI, culture and more.

Responsibilities

• Lead, iterate, run, and maintain all paid growth efforts, including FB/Instagram, Twitter, and Tiktok
• Run AdWords bidding strategy to improve SEO
• Establish disciplined end-to-end tracking for the funnel based on different channels
• Improve customer attribution and refine understanding of customer segments
• Test and iterate on messaging and value props
• Efficiently scale and manage paid spend budget (5 to 7 figures)
• Develop creatives and visuals in collaboration with design
• Create market-specific campaigns targeted at the right audiences
• Leverage AI to develop personalized campaigns

Requirements

• 3+ years of experience in performance marketing, digital marketing, or a similar role
• Proven track record of driving growth and user acquisition for online products
• Strong analytical skills and data fluency
• Proficient with Facebook, Instagram, Google, Twitter, and Tiktok
• Excellent judgment on task prioritizations
• Ability to ship at high speed

Preferred Qualifications

• Experience in the gaming industry