Performance Marketing - Google

About the Company

Kalshi has defined a new category: prediction markets. Kalshi allows people to trade on the outcome of any events and turn any question about the future into a financial asset. Kalshi is currently the fastest growing financial market in America, with thousands of markets across politics, economics, financials, weather, tech, AI, culture and more.

Responsibilities

• Own the day-to-day management of Google acquisition campaigns
• Manage campaign budgets, bidding strategies, audience targeting, and optimization workflows
• Continuously monitor and improve campaign performance to maximize efficiency and scale
• Analyze performance data to improve conversion rates, CAC, and ROAS
• Launch and manage testing initiatives across targeting, creative, and bidding
• Partner with Growth, Creative, Analytics, and Product teams
• Develop reporting frameworks and performance insights
• Build scalable processes for campaign management and performance tracking

Requirements

• 3–5 years of experience managing Google acquisition campaigns
• Significant experience running Google UAC campaigns
• Strong understanding of mobile app acquisition and performance marketing
• Deep familiarity with bidding strategies, audience targeting, and attribution
• Strong analytical skills and data-driven decision-making ability
• Experience managing meaningful advertising budgets
• Strong ownership mentality and bias toward execution

Preferred Qualifications

• Experience managing large-scale consumer acquisition campaigns
• Experience in fintech, consumer technology, gaming, or trading
• Familiarity with broader paid acquisition channels
• Experience in high-growth startup environments
• Understanding of experimentation frameworks and incrementality testing
• SQL, analytics, or data visualization experience