Performance Marketing Executive

Responsibilities

• Develop, implement, and manage search, social media, display, and retargeting campaigns across all paid marketing channels.
• Continuously monitor and optimize campaigns to achieve high-quality leads at a lower CPL.
• Conduct A/B testing to improve ad performance and conversion rates.
• Manage campaign budgets, forecasting, and pacing to ensure efficient spend and performance.
• Map leads from respective campaigns to end-level conversions within the digital ecosystem.
• Conduct detailed analysis on campaigns, keywords, ad copies, and locations to derive actionable insights.
• Work closely with the content and creative teams to develop compelling ad copy, images, and videos.
• Explore and evaluate new performance marketing channels to identify high-quality lead opportunities.

Requirements

• 1-4 years of experience in performance marketing (SEM, Paid Marketing, or related digital marketing functions).
• Hands-on experience with digital marketing channels, including SEM, social media advertising, and display advertising.
• Familiarity with data analysis and campaign optimization using tools such as Google Analytics.
• Demonstrated ability to implement strategies that drive lead generation and maximize ROI.
• Excellent communication and presentation skills.
• Ability to work both independently and as part of a collaborative team.

Preferred Qualifications

• Proven experience with Google Ads, Meta Ads, and/or Bing Ads.
• Completion of a recognized digital marketing course or formal training (e.g., Google Digital Garage, HubSpot Academy).
• Relevant digital marketing certifications such as Google Ads or Meta Blueprint.
• A proactive learning attitude and willingness to adapt in a fast-paced environment.

Benefits

• Comprehensive Health Insurance and Term Insurance.
• Compensation as per industry standards.

About the Company

Ditto is on a mission to empower users with a deep understanding of insurance, helping them make well-informed decisions. We have assisted over 700,000 users with personalized advice and maintain a 4.9 rating on Google. Part of the Finshots family and backed by Zerodha, Ditto was recognized as LinkedIn’s Top Startup in 2022 and 2023.