Performance Marketing Analyst

About the Company

Our vision is to become the leading biocomputing platform. Watershed enables scientists to conduct all essential analysis — from lab data to plot — with a single software platform, aiming to bring transformational change to a $40 billion industry.

Responsibilities

• Own marketing and sales reporting for leadership and our commercial team using Salesforce, Webflow, Google Ads, and Google Analytics
• Serve as subject matter expert for all online marketing data sources and guarantee report validity
• Analyze cost-per-click, cost-per-lead, and click-through-rates to optimize marketing performance
• Collaborate cross-functionally to identify and deliver paid media opportunities to drive business growth

Requirements

• Bachelor’s Degree in Marketing, Business, Economics, or Data Science
• 3+ years of experience creating and interpreting commercial reports from Salesforce, Google AdWords, Google Analytics, and Webflow
• Strong analytical and problem-solving skills with a track record of resolving data inconsistencies
• Experience presenting reports to leadership from a marketing, finance, or consulting perspective