Performance Marketing Analyst

Responsibilities

• Own mid-funnel channel activation, campaign structure, and execution across platforms like CM360, DV360, and Meta
• Collaborate with Brand/Creative teams to coordinate asset delivery and test new ad formats
• Identify and run testing in emerging channels such as TikTok and YouTube on TV
• Develop and analyze audience targeting strategies to improve traffic quality
• Support data and measurement strategy using CM360 and Media Mix Modeling (MMM)
• Monitor daily campaign performance and ensure budget accuracy through reconciliation
• Maintain performance dashboards and communicate insights to senior leadership

Requirements

• 2+ years of professional experience in strategy consulting, finance, or marketing/product analytics
• Proficiency in Microsoft Excel (pivots, vlookups) and PowerPoint
• Strong analytical mindset and ability to translate data into actionable takeaways
• Exceptional attention to detail regarding data accuracy
• Excellent verbal and written communication skills

Preferred Qualifications

• Familiarity with ad technology tools like Campaign Manager 360, DV360, or Google Ads
• Bachelor's degree in an analytical field (math, statistics, economics, or marketing)
• Exposure to SQL or business intelligence tools like Looker or Tableau

About the Company

CarGurus is the largest and fastest-growing automotive marketplace, using data and technology to bring trust and transparency to car shopping.