Performance Marketer

Responsibilities

• Develop and execute performance marketing strategies focused on driving app downloads and user acquisition across digital platforms
• Design and optimize app download campaigns using Google Ads, Meta Ads, Search Ads, and other mobile advertising networks
• Build consumer journeys leveraging consumer data, behavioural signals, and data attributes to enhance campaign effectiveness
• Create targeted B2C integrated marketing campaigns to acquire new users, increase app installs, and drive user engagement and retention
• Monitor, analyse, and optimize campaign performance through A/B testing, conversion tracking, and attribution modelling
• Collaborate with analytics teams, app developers, and creative agencies to refine campaign creatives, landing pages, and user funnels
• Analyse campaign data to derive actionable insights, improve targeting, and enhance app download rates
• Write, edit, and proofread promotional content for app campaigns
• Deliver regular performance reports including KPIs such as CPI, CPA, and user retention metrics
• Stay updated on mobile marketing trends, app store optimization (ASO), and emerging ad technologies

Requirements

• Minimum 4 years of experience in performance marketing
• At least 3 years focused on app download campaigns
• Proven expertise in managing campaigns on Google Ads, Meta Ads, and Search Ads
• Strong experience with marketing analytics platforms like Google Analytics and Appsflyer
• In-depth knowledge of mobile attribution, tracking, and app store optimization (ASO)
• Bachelor’s degree or higher in digital marketing, communications, or a related field
• Strong numerical and analytical skills with a data-driven approach

About the Company

Religare Broking Ltd is a financial services provider.