Performance & Growth Manager

Responsibilities

• Translate commercial objectives into a quarterly growth roadmap across paid, organic, and partnership channels
• Manage and develop a team of growth marketers, setting performance standards and fostering accountability
• Execute omnichannel paid and organic strategies across Meta, Google, TikTok, and SEO
• Build and maintain a robust tracking and measurement framework for accurate attribution
• Run structured A/B testing programmes across creative, copy, audiences, and landing pages
• Own the performance marketing budget with a focus on CAC, LTV, and ROAS
• Design and oversee lead nurture workflows across SMS, WhatsApp, and email
• Partner with medical and content teams to build clinically accurate, conversion-focused creative assets
• Ensure all campaigns adhere to UAE healthcare advertising standards and platform policies

Requirements

• 5-8 years in Growth or Performance Marketing
• At least 2 years in a team management role
• Proven track record in patient or consumer acquisition within Healthcare, Clinics, or HealthTech
• Proficiency in Meta Business Suite (CAPI), Google Ads (PMax), and TikTok Ads Manager
• Experience with GA4, CRM (Salesforce/HubSpot), and Data Visualisation (Tableau/Mixpanel)
• Expertise in WhatsApp Business, SMS platforms, and automated lead management tools
• Proficiency in using AI tools (ChatGPT, Midjourney, etc.) for content and research

About the Company

Metabolic is a healthcare organization focused on metabolic health, building a world-class patient acquisition engine to improve patient outcomes through data-driven growth and clinical excellence.