Partnership/Co-Marketing Lead

Responsibilities

• Build and execute joint co-marketing plans with priority partners across the AMD Embedded Partner ecosystem.
• Drive partner enablement by developing sales and technical materials, including messaging frameworks, pitch decks, and training content.
• Support solution and platform launches by coordinating campaign assets, managing launch calendars, and ensuring stakeholder alignment.
• Plan and execute integrated demand generation campaigns, including webinars, email nurture programs, and paid media.
• Lead partner events and activations such as trade shows, workshops, and demonstrations.
• Manage marketing program operations, including project intake, legal/brand reviews, and MDF planning.
• Measure and report on campaign KPIs, including MQLs, influenced opportunities, and event ROI.

Requirements

• Bachelor's degree in Engineering, Computer Science, Marketing, Business, or a related field.
• Experience in semiconductor product marketing, solutions marketing, or partner marketing.
• Proven experience in co-marketing and demand generation with ecosystem partners or strategic alliances.
• Familiarity with FPGAs, adaptive SoCs, or embedded processors.
• Strong project and program management skills with the ability to lead multiple concurrent initiatives.
• Proficiency with CRM and marketing automation platforms.
• Ability to translate complex technical concepts into compelling customer value propositions.

Preferred Qualifications

• Experience with EDA tools or embedded software stacks.
• Experience collaborating in a fast-paced, matrixed global organization.
• Strong analytical skills for data-informed marketing decisions.

About the Company

AMD is a global leader in high-performance computing, graphics, and visualization technologies. Our mission is to build great products that accelerate next-generation computing experiences—from AI and data centers to PCs, gaming, and embedded systems.