Partnership Marketing & Demand Generation Manager

Responsibilities

• Design and execute partner marketing acquisition strategies to support regional business and revenue objectives.
• Build and deliver end-to-end co-marketing plans, including webinars, events, content, and joint campaigns.
• Lead Go-To-Market (GTM) initiatives across South Africa and SADC to ensure alignment with sales goals.
• Create and deliver compelling marketing materials and playbooks to empower partner success.
• Analyze campaign performance and use data-driven insights to optimize initiatives and uncover growth opportunities.
• Track and report on key metrics such as leads, conversions, pipeline, and revenue.

Requirements

• Fluency in English.
• Proven experience in B2B Digital Marketing, ideally within a SaaS or tech environment.
• Hands-on experience with partner or co-marketing initiatives (content, events, GTM, demand gen).
• Strong understanding of how marketing activities directly support sales and revenue growth.
• Ability to work effectively in fast-paced environments and collaborate with internal Sales and Partnership teams.
• A data-driven mindset with the ability to test, iterate, and learn from results.

Benefits

• High growth, multicultural, and friendly work environment.
• Private health insurance and Wellhub access for fitness.
• Meal and expense savings via Cobee and Nora discounts.
• Language classes and professional development opportunities.
• Office perks including breakfast, organic fruit, and free caffeine.
• Pet-friendly office environment.

About the Company

Factorial is building the leading business management software for companies of all sizes. Our platform centralizes key workflows across HR, finance, and operations, freeing teams from manual processes so they can focus on leading and growing their people. With over 1,200 employees across 7 markets and 700,000+ users, we are one of Europe’s fastest-growing SaaS companies.