Partner Marketing Lead

About the Company

AtoB is building Stripe for Transportation — modernizing the payments infrastructure for trucking and logistics. We aim to center our customers by offering world-class customer experience and building products that work with the unique constraints of their daily lives.

Responsibilities

• Own end-to-end partner GTM strategy from launch planning and positioning to ongoing optimization
• Plan and execute co-branded events including webinars, trade shows, and regional meetups
• Develop event playbooks, branded collateral, and promotional toolkits for partners
• Collaborate with industry associations to secure speaking slots and sponsorships
• Develop and execute multi-channel campaigns across email, SMS, landing pages, and in-app
• Build and manage drip and nurture campaigns to drive application starts and card activations
• Create partner-specific messaging and content with a strong conversion focus
• Analyze campaign performance and partner-level metrics to provide actionable recommendations

Requirements

• 5–7 years in partner marketing or growth marketing (fintech, SaaS, or B2B platforms)
• Hands-on experience building and scaling partner campaigns
• Experience running multi-channel campaigns (email, SMS, landing pages, content)
• Excellent copywriting and content creation skills
• Strong design/UX sensibility
• Data-driven decision-making skills tied to revenue outcomes
• Strategic thinking with the ability to execute GTM strategies