Partner Expansion Campaign Manager

Responsibilities

• Own the go-to-market strategy and execution for partner expansion marketing to drive cross-sell and upsell opportunities.
• Develop and implement GTM plays, including the creation of training and enablement content.
• Build and launch integrated campaigns across digital, email, paid, and content channels.
• Manage the partner expansion lifecycle program to nurture partners through the buyer's journey.
• Align closely with strategic partner and channel account managers to ensure timely follow-up on MQLs.
• Coordinate with the webinar team on the planning, promotion, and follow-up of partner-focused sessions.
• Track and report on funnel performance, including total leads, MQLs, conversion rates, and new opportunities.
• Manage campaign timelines and project schedules to ensure all programs stay on track.

Requirements

• 7–10 years of B2B marketing experience, preferably in channel, partner, or demand generation marketing.
• Proven experience building and executing go-to-market plays or integrated campaigns.
• Strong understanding of marketing funnel metrics and performance reporting.
• Proficiency with ABX and demand generation tools such as Marketo, 6sense, or Folloze.
• Experience working directly with sales teams to build alignment processes.
• Excellent project management skills with the ability to manage multiple stakeholders.
• Strong written and verbal communication skills for developing partner-facing messaging.
• Experience with CRM systems, specifically Salesforce.

Preferred Qualifications

• Prior experience in cybersecurity or technology marketing.

About the Company

WatchGuard Technologies, Inc. is a leader in cybersecurity, providing integrated security solutions to protect businesses from evolving digital threats.