Paid Social Specialist

Responsibilities

• Lead day-to-day activation, optimization, and performance in-platform and with agency
• Support paid social strategy within each brand based on full funnel needs
• Identify new investment opportunities and prove revenue efficiency
• Manage brand and category reporting on a weekly and ad hoc basis
• Partner with creative teams to produce high-impact, platform-specific content
• Manage end-to-end creative processes including briefing, feedback, and trafficking
• Collaborate with DTC teams on promotions, SKU assortment, and site changes
• Monitor competitor channel activity, spend, and creative
• QA agency work to ensure accuracy and excellence

Requirements

• 1-2 years of prior paid social buying directly in platform
• Experience with Meta and TikTok preferred
• E-commerce or B2C media experience preferred
• Foundational experience with data manipulation in Excel and data dashboards
• Strong time management and organizational skills
• Understanding of the performance media landscape
• Ability to work collaboratively and as a self-starter

About the Company

SharkNinja is a global product design and technology company with a diversified portfolio of lifestyle solutions. Powered by the Shark and Ninja brands, the company focuses on disruptive innovation and building an AI-native culture.