Paid Social Media Manager

About the Company

Everway is a global community of over 800 employees dedicated to creating technology that helps everyone understand and be understood. We are building a more neuroinclusive world by addressing the unique needs of each individual.

Responsibilities

• Own the global paid social media strategy across LinkedIn, Facebook, and Instagram
• Plan, build, launch, and optimise paid social campaigns
• Develop audience strategies including retargeting, lookalike, and account-based audiences
• Manage paid social budgets, forecasting, and strategic spend allocation
• Execute structured testing plans across creative, messaging, and formats
• Provide reporting, insights, and recommendations to stakeholders
• Collaborate with Brand, Content, Product, and Campaign teams

Requirements

• 3+ years of professional experience in paid social media or paid acquisition
• Proven experience executing campaigns on LinkedIn and Meta platforms
• Experience managing paid media budgets and forecasting performance
• Ability to analyse campaign data and translate insights into action
• Experience using AI-enabled tools or automation for campaign efficiency

Preferred Qualifications

• Degree in Marketing, Digital Marketing, or a related field
• Experience working for a global B2B organisation
• Experience within a technology or SaaS business
• Experience applying account-based marketing (ABM) strategies
• Experience working in an agile environment