Paid Search Lead

About the Company

Eucalyptus is on a mission to make good health last a lifetime. Now part of Hims & Hers, Eucalyptus is a global digital healthcare platform building better long-term care through brands like Juniper, which provides weight-management programs combining medication with personalized nutrition and clinician-led care.

Responsibilities

• Own the UK Google Search growth strategy across Performance Max, Search, Shopping, Display, YouTube, and Gmail
• Manage and optimize 7-figure monthly media budgets
• Lead A/B and multivariate landing page testing to drive actionable insights
• Partner with design, analytics, and engineering to improve CTR, CVR, and ROAS
• Monitor and report on performance using Google Analytics, Search Console, and Looker Studio
• Analyze competitors and UK market trends to develop high-performing bidding and targeting strategies
• Work cross-functionally with product, marketing, and design teams

Requirements

• 4+ years in search or paid media with deep hands-on Google campaign experience
• Expert knowledge of Google Ads and automation features like Performance Max
• Proven track record in planning and executing landing page experiments
• Experience working in regulated industries such as healthcare, pharma, or insurance
• Experience in D2C, consumer, or subscription-based businesses
• Strong understanding of UK consumer behavior and search intent
• Highly analytical mindset with ability to communicate data-driven findings

Preferred Qualifications

• Familiarity with healthcare-specific search compliance and ad copy restrictions
• Experience scaling search in multi-market or global organizations
• Experience using first-party data to optimize creative and bidding strategies