Paid Search Expert

Responsibilities

• Create, manage, and optimize SEA campaigns aligned with customer objectives
• Guarantee production and delivery lead times are met according to defined SLAs
• Maintain coherence of SEA strategy with the customer’s overall marketing strategy
• Detect potential areas of improvement and proactively communicate them to management
• Manage incoming requests from external departments and prioritize efficiently
• Report on account and campaign performance for internal and external purposes
• Analyze campaign performance and create optimization roadmaps
• Present SEA results and recommendations to advertisers
• Delegate tasks efficiently to task force members

Requirements

• Experience managing SEA campaigns (Google or Bing)
• Fluency in English and either French or Dutch
• Graduate degree or equivalent professional experience
• Good understanding of Microsoft Office tools
• Experience managing internal and/or external customer expectations
• Structured, disciplined, and proactive approach to learning

About the Company

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale through the WPP Open agentic marketing platform.