Paid Search Executive

About the Company

WPP is the trusted growth partner for the world’s leading brands. WPP 650 is a bespoke agency unit within WPP, dedicated to serving the evolving communications needs of government clients, using behavior change principles to design smarter services and impactful public communications.

Responsibilities

• Execute paid search activity including keyword research and campaign building
• Work with the Global Hub on daily governance and optimization
• Perform in-depth data analysis and performance analysis
• Manage accurate media plans, billing, and reconciliations
• Conduct daily campaign and budget management checks
• Support the day-to-day QA process to minimize error and risk
• Identify trends, patterns, and anomalies in data to implement solutions
• Collaborate with team members to execute effective paid search campaigns

Requirements

• Google Ads and Microsoft Ads certifications
• Analytical mindset with basic data analysis knowledge
• Strong Microsoft Office skills, specifically Excel and PowerPoint
• Ability to manage time effectively and work within a group
• Proactive attitude with attention to detail
• Interest in digital marketing and cross-platform formats like Performance Max

Preferred Qualifications

• Experience with Microsoft Audience Network
• Ability to translate data correlation into actionable causation