Paid Media Specialist

Responsibilities

• Traffic and QA campaigns across major social platforms including Meta, TikTok, Snap, Pinterest, LinkedIn, and Google/YouTube
• Implement and validate Smartly features such as templates, automations, feeds, and reporting to drive efficiency
• Analyze campaign performance and provide actionable optimization recommendations regarding creative, structure, and audience
• Support testing roadmaps by setting up experiments and summarizing learnings for client adoption
• Assist with weekly customer syncs by preparing updates and executing implementation requests
• Build enablement assets like SOPs and quick guides to drive client self-sufficiency
• Partner with Product and Engineering teams to document bugs and escalate technical blockers

Requirements

• 1-2 years of media buying or campaign operations experience
• Experience managing monthly media budgets exceeding $150k
• Strong interest in paid social or programmatic advertising
• Data-minded with the ability to turn complex inputs into clear recommendations
• Strong communication skills and ability to explain technical concepts simply

Preferred Qualifications

• Experience or familiarity with Google/YouTube
• Familiarity with programmatic advertising

About the Company

Smartly is the AI-powered advertising technology company transforming ad experiences for brands and their consumers. Our comprehensive advertising platform seamlessly integrates media, creative, and intelligence to power billions of impressions and creatives annually. We manage creative and media for over 700 brands worldwide across the largest media platforms.