Paid Media Specialist

Responsibilities

• Deploy, monitor, and optimize paid campaigns across Google Ads, Meta, TikTok, and Pinterest to drive international growth.
• Manage campaign elements including ad copywriting, keyword selection, targeting adjustments, and bidding strategies.
• Collaborate with the Image and Brand teams to update visuals and ensure brand alignment.
• Supervise shopping feed optimization to ensure effective campaign distribution.
• Test new channels, formats, and audiences through regular A/B testing of content and user journeys.
• Conduct competitive and sector research to identify high-potential opportunities and continuous improvement areas.
• Build regular reports using Google Analytics and internal dashboards to track customer journeys and profitability.
• Cross-reference data from Shopify and media platforms to extract actionable insights for the digital strategy.

Requirements

• Higher education degree with a specialization in digital marketing.
• At least 2 years of experience in Paid Media, including SEA and Social Ads management.
• Full proficiency in Facebook Business Manager, Google Ads, and TikTok Ads.
• Strong understanding of e-commerce performance strategies and environments.
• Advanced data analysis skills, specifically using Google Analytics.
• Professional fluency in English.
• High level of rigor, autonomy, and a collaborative team spirit.

Benefits

• 100% onsite work in our newly renovated Paris headquarters (2nd arrondissement).
• ClassPass subscription for sports and wellness.
• Access to childcare networks (People and Baby / Les Petits Chaperons Rouges).
• 25 days of annual leave plus 10.5 RTT days.
• Health insurance (Alan) covered at 60%.
• 50% reimbursement of public transport or €40/month sustainable mobility allowance.
• Swile meal vouchers valued at €10 per day.

About the Company

Founded in 2016, Polène is a French leather goods house distinguished by its excellent craftsmanship, creating timeless pieces with organic designs inspired by nature. Supported by 800 artisans in our Spanish workshops, we are experiencing rapid international expansion and are looking for passionate talents to join our Parisian headquarters.