Paid Media Senior Manager

Responsibilities

• Co-develop and execute data-driven paid media strategies to grow the B2B customer base and revenue
• Own end-to-end campaign execution across paid search, paid social, programmatic display, and content syndication
• Manage the paid media budget, track pacing, and provide data-backed recommendations for spend distribution
• Develop audience segmentation and targeting strategies to reach advertising decision-makers
• Lead structured A/B testing across creative, copy, audiences, and formats to optimize performance
• Partner with Marketing Ops to maintain campaign tracking, UTM hygiene, and accurate attribution
• Collaborate with Brand and Creative teams to ensure messaging alignment across all channels
• Manage external agency relationships and serve as the day-to-day lead on deliverables

Requirements

• 7-10 years of hands-on paid media experience
• 4+ years of experience in B2B demand generation
• Deep expertise in LinkedIn Campaign Manager and its full ad product suite
• Proficiency in Google Ads and Microsoft Advertising, including search and smart bidding
• Proven track record of driving results against pipeline and account engagement goals
• Strong communication skills with the ability to engage senior stakeholders and cross-functional teams
• Entrepreneurial mindset with the ability to thrive in fast-paced, lean environments

About the Company

Samsung Ads is an advanced advertising platform where advertisers connect with audiences across over 100M Samsung Households worldwide. We deliver high-quality audience targeting powered by first-party data, world-class data science, and brand-safe cross-device ad inventory. We help advertisers reach consumers across CTV, native apps, mobile, and retail display to drive proven business results.