Paid Media Platforms Expert

Responsibilities

• Implement and execute Paid Media campaigns across Search, Social, and Programmatic channels to meet and exceed client objectives.
• Manage the daily application, optimization, and loading of client campaigns.
• Maintain relationships with third-party vendors and representatives to stay updated on new platform features.
• Interpret performance reports to provide actionable insights and analysis for campaign success.
• Ensure campaign delivery aligns with established budgets and KPIs.
• Propose and improve performance strategies using platform-specific tools for assigned brands.
• Configure campaign parameters including budget, duration, segmentation, and communication.
• Monitor and optimize campaign development by measuring indicators and applying adjustments to maximize results.
• Report partial and final results to internal clients through periodic status updates and effectiveness analysis.

Requirements

• Degree in Marketing, Communications, Business, Advertising, Engineering, Mathematics, Statistics, or a related field.
• Minimum 1 year of experience in a related role.
• Strong skills in SEM and Performance marketing.
• Proven ability in budget management and KPI delivery.
• Proficiency in Microsoft Excel.
• High attention to detail and strong analytical skills.

Preferred Qualifications

• Intermediate English language skills.
• Google Ads certifications.
• Meta Ads certification.
• Knowledge of the Advertmind tool.

About the Company

Dentsu is a global leader in innovation, exploring new ways to reach, engage, and nurture relationships with audiences. We drive a multiplier effect for clients through Integrated Growth Solutions, underpinned by our promise to innovate to impact. We value sustainability, fearless transformation, and a collaborative team culture without limits.